AI Insights · Timothy · July 2024
Top 5 Virtual Fitness Programs in Mexico Q2 2024
An overview of the performance of the top 5 virtual fitness programs in Mexico for the second quarter of 2024, including trends in downloads, revenue, and active users.
In the second quarter of 2024, the top 5 virtual fitness programs in Mexico demonstrated varied performance metrics across downloads, revenue, and weekly active users. Here’s a closer look at each app's performance, based on data from Sensor Tower.
Strava: Run, Bike, Hike experienced consistent growth in downloads, peaking at approximately 10.4K in the final week of June. Revenue showed fluctuations, with a high of around $19.5K in early April and a low of about $14.3K in mid-April. Weekly active users saw a slight increase towards the end of the quarter, rising from 164.6K to 169.5K.
Workout Planner Muscle Booster saw its downloads peak at around 13.7K in mid-April, before declining to approximately 7.3K by the end of June. Revenue trends showed a gradual decrease, starting from $12.1K in early April to around $8.6K in mid-June, with a slight recovery to $10.2K in the last week of June. Weekly active users decreased from 28.6K to 20.6K over the quarter.
JustFit: Lazy Workout & Fit had a notable peak in downloads at 12.6K in the first week of April, followed by a decline to approximately 6.5K by the end of June. Revenue dropped from $13.2K in early April to around $6.7K in mid-May, with a slight increase to $9.3K by the end of June. Weekly active users showed an overall increase, rising from 38.4K to 44.0K throughout the quarter.
Wikiloc Outdoor Navigation GPS saw a significant increase in downloads, peaking at approximately 7.8K in the last week of June. Revenue fluctuated, starting at $8.2K in early April and ending at around $7.4K in late June. Weekly active users more than doubled, from 5.9K to 13.9K over the quarter.
Zwift: Ride and Run had a relatively stable performance in terms of revenue, starting at $5.4K in early April and peaking at around $7.0K in mid-June. Downloads remained low, with a peak of 88 in the first week of April and a low of 4 in early June. Weekly active users showed a slight decline from 296 to 285 over the quarter.
For more detailed insights, visit Sensor Tower.
